A branding designer with a unique interdisciplinary approach to problem-solving with experience in design leadership, brand strategy, art direction, storytelling and information design. I am committed to bringing internal and external teams together to achieve desired outcomes. For the past 20 years, I have worked to bring order and clarity to design communications and achieve strategic business objectives and explore ways to bring design simplicity to the surface.
Curious + Driven + Passion
Areas of
Expertise
Design Leadership
Creative Direction
Brand Strategy
Brand Storytelling
UX/UI Design
Packaging Design
Information Design
Professional
Experience
Senior Design Consultant, Foundation Medicine, Cambridge, MA (May 2023–2025)
Senior Design Manager, Foundation Medicine, Cambridge, MA (Dec 2019–2023)
Senior Designer, Foundation Medicine, Cambridge, MA (Aug 2018–Dec 2019)
Associate Integrated Designer Contractor, Foundation Medicine, Cambridge, MA (Sept 2017–Aug 2018)
• Formulated and executed solutions for complex design problems within a science-driven culture committed to “transform cancer care” by delivering vanguard patient-centered solutions.
• Experienced in solution design thinking, implementation, and optimization needs across commercial and biopharma teams leading to successful FDA-approved products and surpassing over 1 million patients served transforming cancer care by providing patients, physicians and researchers with a deep understanding of the genomic mutations that drive cancer.
• Led and managed design teams across units and departments to develop product campaigns, events, tradeshows, sales training, internal programs, technical documents, and packaging tailored to meet channel communications needs for go-to-market commercial needs.
• Collaborated with cross-functional product development, marketing, and sales teams in the global launch of FDA-Approved products to ensure that solutions meet business objectives, customer needs, and regulatory requirements for cancer genomics.
• Coordinated strategic design choices to ensure solutions meet existing and emerging global regulatory and compliance challenges.
• Mentored senior and junior team members in best practice design and communications skills required for career advancement.
Creative Director/Owner, RD Designs, Boston (2012–Present)
• Leverage customer-driven insights and generative AI tools to deliver user-centric design solutions across multiple touchpoints, building brand stories that resonate with each client's unique needs.
• Conceptualize and execute creative ideas across experiential, print, and digital campaigns, resulting in several industry awards and accolades.
• Lead creative direction for several high-profile client accounts, including a global PPE client and a large respectable recording industry client, employing generative AI to create innovative and adaptive marketing strategies.
• Work closely with strategists, copywriters, photographers, and other creative professionals to produce cohesive and impactful campaigns.
• Develop innovative approaches using generative AI to dynamically tell brand stories, applying brand strategy tools enhanced by AI to consistently engage customers with narratives that resonate and provide clarity.
• Express the needs of each client to drive business growth and keep pace with changes in the market design trends and practices to ensure lasting impact.
• Develop brand guidelines to ensure consistent positioning and visual continuity across industry segments and products.
Art Director/Communications Specialist II Smith & Nephew, Andover, MA (2009–2011)
• Directed and oversee all of the creative solutions for the Advanced Surgical Devices Division across all product franchises (knee, shoulder, hip, resection, and visualization) to deliver effective communications to support product teams.
• Partnered with executives, franchise directors, and project managers to ensure that design solutions met objectives, budgets, and timelines for product campaigns including advertising, brochures, events, tradeshows, product launches, photography, and brand management.
• Coordinated photoshoots, technical animations, marketing materials, and prepared production-ready files for delivery with external partners and vendors.
• Managed brand guidelines to ensure high quality and consistency across all communications.
Design Catalyst Catapult Thinking, Boston, MA (2004–2006)
• Responsible for embracing design as a problem-solving process, combining strategic and systems thinking, product development, and branding and creative services to solve the client’s critical business challenges.
• Collaborated with an interdisciplinary design team made up of designers, writers and researchers that bring design solutions from initial problem discovery phase and concepts to the delivery of various communication solutions.
• Duties included brand strategy, concepting, wireframing, naming, design and execution
• Developed research-led strategies to form innovative design thinking approaches that define, enhance customer experience and instill loyalty and increase revenue.
Chief Design Intern Metropolitan Transportation Authority of Los Angeles, Los Angeles, CA (2002–2004)
• Specialized in brand communications and environmental design at the Metro Design Studio for a large government agency.
• Development and execution of a new corporate identity across a diverse city like Los Angeles. Our project team significantly changed the public perception of the mass transit service throughout Los Angeles through a complete rebrand of the MTA.
• Our medium sized group was able to create wide scope which includes: advertising, service updates, riders guide, special events, bus exterior redesign, system maps, signage system, and internal communication materials.
• Success enhancing the image led to increased ridership and improved efficiency enabling Metro to obtain additional federal funding and expand its reach which continues today.
Education
Art Center College of Design
BFA Graphic Design with Honors
IDEO U
Certificate in AI x Design Thinking
General Assembly
Certificate UX Design
College of the Canyons
AA in Art/Design with Honors
Design
Philosophy
In this world, brands have never been more important. A strong brand has a purpose. It informs our decisions, it can heal us, it motivates us, it brings important change, and makes the world better. When you bring together informed design and curiosity anything is possible.
Selected
Clients
Industries
Served
Consumer Electronics & Software
Adobe
Ambient Devices
Bose
Gretag Macbeth
IBM
Pepper Computer
Polaroid
Quantum Corporation
ZINK
Education
Art Center College of Design
Babson College
Boston University
German International School
Strata Community Ventures
USC
Robotics
iRobot
Transportation
Metropolitan Transportation Authority of Los Angeles
Metrolink
Nose Cone
Utility Trailer Corporation
Music/Sound
Bigsby
Fishman
Gibson Pro Audio
Gretsch Guitars
J D’Addario Company
Klipsch
Rico Reeds
Revelle
Sabian Cymbals
Pro Audio
Community Pro Loud Speakers
Shure
Healthcare
Archway Health
Dako Cytomation
Foundation Medicine
Marigold Health
Roche
Syvek (MPT)
Smith & Nephew
Vivere Health
TRO Jung/Brannen
Industrial & Safety Products
Ansell Corporation
Deb Stoko
Sloan
Color Kinetics
Theatre and Television
California Philharmonic
Channel Frederator
Lifetime Television
National Geographic Channel
Financial Services
Cartera Commerce
Cayan (formerly Merchant Warehouse)
Trillium
CPG & Spirits
BIC
Brown-Forman
- Chambord, El Jimador, Finlandia, Herradura, Jack Daniel’s, Old Forrester
Harpoon Brewery
Events & Festivals
George P. Johnson
Sundance Film Festival
