Cayan®

Payments are possibilities.

Merchant Warehouse changed the game for the payment category it played in, going from a business that allowed cashless purchases through POS terminals, to becoming a platform that helped merchants better manage their business and supply chain and enhance the customer experience.

With its success, Merchant Warehouse outgrew its name and its brand in the process. A top-down rebranding and positioning process to become CAYAN®, The Payment Possibilities Company™ that innovates in the fast-moving payments marketplace. The company was sold for over $1 billion one year later.

RESPONSIBILITIES
Brand Strategy Development
Identity Development
Brand Guidelines

AWARDS
100 Rebrand | Recipient of the Global REBRAND® Award
Graphis Branding 7 | Honorable Mention at Graphis Branding 7 Awards